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Before You Reach Out, Here Are the Answers to What You're Likely Wondering

We have addressed the five most common questions below — the same questions raised in roughly 80% of initial conversations since 2017. If your situation is not covered, the form at the bottom of this page is the fastest path to a direct answer. Every submission is read by a member of our six-person team, and we respond within one business day.

Common Questions — Answered Before You Ask

No. We do not take custody of client assets or execute trades. Suncentral is structured as an independent consulting firm — we provide analysis, recommendations, and ongoing oversight, but your money stays with your chosen custodian, whether that is a bank, brokerage, or investment dealer. We never have access to move funds, purchase securities, or liquidate holdings on your behalf.

If you do not currently have an advisor or are dissatisfied with your current arrangement, we can help you select one through our Advisor Selection & Due Diligence service, which evaluates candidates against 28 criteria including compensation structure, compliance history, custodian arrangements, and client-to-advisor ratio.

This structure eliminates conflicts: we have no financial incentive to recommend one product over another, no trailing commissions tied to fund holdings, and no referral payments from any dealer or platform. Revenue comes exclusively from consulting fees paid by clients, quoted in advance, in writing, in dollars. You can read more about how this independence shapes our work on the About page.

Most financial advisors in Canada are compensated through asset-based fees — typically 1.0%–1.5% of your portfolio annually — or embedded trailer commissions inside mutual funds, usually 0.50%–1.00% per year paid by the fund company to the advisor's dealer. As your portfolio grows, their fees grow proportionally, whether or not the complexity of their work increases or the quality of their service improves. On a $1.5 million portfolio, a 1.25% advisory fee amounts to $18,750 per year — a figure most clients have never seen stated in dollars.

Suncentral charges project-based fees for defined engagements or retainer fees for ongoing consulting relationships. Every fee is quoted in advance in writing, stated in dollars, and scoped to specific deliverables with a written timeline. A Fee Audit has a defined cost. A Portfolio Construction Review has a defined cost. There are no asset-based charges, no trailing commissions, no referral payments, and no fees that increase simply because your portfolio grows. You can review the full list of our ten consulting services — each with its scope, timeline, and deliverables described in detail.

For the same reason a company hires an external auditor even though it has an internal accounting team. Independent review catches what insiders miss — or prefer not to raise. Your advisor has a financial relationship with you that creates inherent incentives: to retain your assets, to recommend products within their dealer's shelf, and to avoid difficult conversations about underperformance or excessive fees. An independent consultant has none of those constraints.

We regularly identify fee structures that could be reduced by 30–50%, asset allocations that have drifted substantially from stated targets, holdings that were suitable when purchased but no longer match the client's life stage, and duplicate positions across multiple accounts that create unintended concentration risk. In one documented engagement — Prairie Mechanical Ltd. — we identified $267,000 in projected fee savings over eight years that the client's five existing advisors had never disclosed.

Approximately 60% of our clients continue working with their existing advisor after our review — but with better terms, clearer reporting, a written investment policy statement, and measurable performance benchmarks that did not exist before. The remaining 40% choose to transition to a new advisor, often one we help them select through our Advisor Selection & Due Diligence process.

Timelines vary by engagement type, but we publish specific ranges for every service so you can plan accordingly:

We provide a written timeline at engagement start — not an estimate, but a committed schedule with defined milestones. In 2025, 94% of our projects were delivered on or before the stated deadline. The remaining 6% were delayed by client document collection, not by our team.

Our clients range from sole proprietors with $200,000 in registered accounts to family holding companies with $8+ million in combined assets. There is no firm minimum. One of our founding principles — detailed on the About page — is that a business owner with $500,000 in savings confronts the same analytical complexity as a pension fund: asset allocation, tax efficiency, risk management, longevity planning, and fee optimization. The work we deliver reflects that reality.

For group retirement plans, we typically work with employers in the 15–300 employee range — small enough that major institutional consultants overlook them, large enough that a poorly structured plan creates real financial harm to participants over time. Our case studies document engagements across this full spectrum, from a $620,000 individual portfolio to a $4.8 million corporate holding company.

The common thread across every client is not portfolio size — it is the demand for analytical depth, fee transparency, and documentation detailed enough that a third-party examiner could reconstruct every finding without a single phone call.

Describe Your Situation — We Respond Within One Business Day

Every field marked with an asterisk is required. We respond within one business day — typically within four hours during office hours (Monday–Friday, 8:00 AM – 5:00 PM MST). No automated replies, no chatbot responses. A member of our team — Nadia, Darren, Priya, Marcus, Jenna, or Rhiannon — reads every submission and provides a substantive response addressing your specific situation. If your inquiry requires a service we do not provide, we will tell you directly and explain why.

Your Information
Your Situation

Not sure which service applies to your situation? Select "Other / Not Sure" and describe what is on your mind. Our initial scoping conversation is complimentary — we will identify the right engagement type and provide a written fee quote before any work begins. Review our Privacy Policy to understand how we handle your information.

Reach Us Directly — No Gatekeepers, No Automated Phone Trees

If you prefer a phone call or an in-person meeting at our Calgary office, reach us using the details below. When you call during office hours, a member of our team answers — there is no call centre, no hold queue, and no automated routing system.

Phone
(825) 298-2910
Direct line — answered by our team during office hours

Email
contact@sncntrl.com
Monitored continuously — expect a response within one business day

Address
715 Prospect Avenue SW
Calgary, Alberta T2T 0W4
Located in the Beltline neighbourhood, south of 17th Avenue SW. Street-level parking available; nearest C-Train stop is Victoria Park/Stampede (Blue Line), a 12-minute walk north.

Office Hours
Monday–Friday, 8:00 AM – 5:00 PM MST
In-person meetings available by appointment. We accommodate early morning and late afternoon meetings for business owners with demanding schedules.

Reach Us Directly — No Gatekeepers, No Automated Phone Trees

What Happens After You Submit This Form

Transparency does not end at fees — it extends to our process. Here is exactly what to expect after you reach out:

01

We Read and Respond

A member of our team reads your submission — not a bot, not an outsourced call centre. Within one business day, you receive a substantive reply addressing your specific situation, not a generic acknowledgement. If we are not the right fit, we tell you directly and explain why.

02

Complimentary Scoping Conversation

We schedule a 20–30 minute call or in-person meeting to understand your current arrangement, your concerns, and the specific questions you need answered. This conversation is complimentary and carries no obligation. If your situation does not require our services, we will say so.

03

Written Engagement Letter

If we proceed, you receive a written engagement letter defining the scope, deliverables, timeline, and fee — stated in dollars, not percentages. No work begins until you have reviewed and signed. No surprises emerge after. Learn more about how each service is structured.

04

Documented Results

Every engagement produces a documented report with a primary recommendation and a minimum of three modeled alternatives — each with projected outcomes, costs, and tradeoffs. See real examples of completed engagements with documented dollar figures and measurable outcomes.

Important Disclosures

Past performance is not indicative of future results. Investment returns and principal value will fluctuate, and there can be no assurance that any investment strategy will achieve its objectives.

Investing involves risk, including the possible loss of principal. Clients should carefully consider their investment objectives, risk tolerance, and time horizon before engaging any advisory or consulting service.

Suncentral Ltd. is registered as a portfolio manager with the Alberta Securities Commission (Registration No. PM-2017-0384) under National Instrument 31-103. Suncentral does not take custody of client assets, does not sell investment products, and does not receive commissions or referral fees from any fund company, dealer, or platform. All consulting fees are disclosed in writing prior to engagement.

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